Vice President, Marketing
Company: United Way Bay Are
Location: San Francisco
Posted on: April 30, 2024
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Job Description:
UWBA is an equal opportunity employer committed to a diverse
workforce. UWBA is committed to building and maintaining a diverse
staff and an inclusive workplace that values equity. We welcome
applications from immigrants, BIPOC, LGBTQ applicants, and people
with lived experience in poverty.Overview: The United Way Bay Area
(UWBA) is leading a network of corporations, government agencies,
nonprofits, and individuals to create lasting change for Bay Area
residents and families. With a history that spans over 100 years
and programs that tackle the issue of local poverty from every
angle, UWBA is uniquely positioned to mobilize and motivate all
sectors of the community toward the vision of ending the cycle of
poverty.As UWBA responds to cultural shifts in the workplace,
fundraising, and digital communications, it is guided by core
values of innovation and results-driven creativity. Through a
variety of existing and emerging initiatives, UWBA seeks to both
strengthen and re-imagine its work at all levels in order provide
more and better opportunities for struggling Bay Area residents.
For more information about UWBA, please visit http://uwba.org. The
Opportunity:The Vice President, Marketing will serve as a valued
member of the Leadership Team, reporting to the Chief Advancement
Officer. Working closely with the Leadership Team on strategic
direction, the Vice President, Marketing will oversee the
development and management of the brand, marketing and
communication efforts required to support the long-term strategic
direction of the organization. Oversees the planning and
development of UWBA marketing efforts and the branding of UWBA
programs. The VP, Marketing ensures the integration of effective
marketing and communication strategies, both internally and
externally, across all functional areas of United Way. They provide
day-to-day leadership of the Marketing Department which includes
the Community Engagement Team.What you'll do: -Brand Management -
Responsible for building and sustaining a strong, compelling local
brand identity consistent with UWBA's mission and values and
national UWW standards. - Ensures brand consistency in all UWBA
collateral, communications, and events. - Ensures values of
diversity, equity, and inclusion are reflected in all aspect of
UWBA brand expression. - Identifies opportunities and supports
initiatives that strategically build UWBA's brand. - Oversees
program branding to ensure UWBA visibility and brand consistency. -
Partners with HR and Leadership Team to ensure the strength of
UWBA's employer brand.Marketing - Leads transformation,
modernization, and innovation for the Marketing Department, in
collaboration with other members of the Leadership Team. - Leads
the strategic and day-to-day marketing efforts of the organization.
Builds digital marketing capabilities in collaboration with United
Way Word Wide in addition to other local United Ways collectively
working on shared strategies and content. - Leads the marketing
team with an emphasis on data analytics to make strategic and
data-driven decisions using digital and social media dashboards and
tools. - Defines key performance indicators, and leads the team to
measure, track and report on the effectiveness of marketing and
communications tactics. - Develops effective partnerships with
media, corporate and nonprofit partner professionals and others to
enhance UWBA's marketing and promotional efforts. - Develops
effective strategies for reaching diverse communities in the Bay
Area. - Works closely with Development, provides strategic
marketing for events. - Partners with Chief Advancement Officer on
strategy, creation, and execution of cause marketing initiatives. -
Utilizing local and UWW resources, develops compelling sales and
marketing materials to support all UWBA fundraising efforts. -
Periodically assesses the effectiveness of UWBA marketing efforts.
- Evaluates and utilizes new and existing technologies to further
the work of UWBA in relationship to marketing and brand
awareness.Communications - Oversees the development of concept and
copy for all high-level communication projects including speech
writing, key partner presentations, messaging, advertising,
web-based tools, and interactive communications such as social
media. - Writes and/or edits high-level communications copy as
needed. - Maintains an integrated communication plan emphasizing
implementation and action to strengthen and clarify United Way's
role in addressing issues. - Markets the work of UWBA programs to
promote their value clearly and effectively to individuals and
segments who could benefit from the intended outcomes. - Creates
and manages listening channels for feedback from stakeholders and
supporters.Media and Public Relations - Working with PR
consultants, develop effective partnerships and working
relationships with local media to ensure positive UWBA coverage and
maximum exposure. - Serves as media spokesperson or external
ambassador with key constituents when needed. - Plans, develops and
directs social media strategies designed to optimize UWBA's ability
to reach and engage donors, volunteers, key stakeholders and the
general public.Community Engagement - Works closely with the Senior
Director, Community Engagement, build and launch an effective and
comprehensive strategy for engaging volunteers and other community
members through events, including materials for sponsor
cultivation. - Periodically assess the efficacy of community
engagement efforts, through program surveys and other instruments,
gauging the sentiment of all stakeholders to inform future
engagement strategies. - Ensures UWBA's website is effective and
efficient in communicating with volunteers and
participants.Administration - With support from other members of
the Leadership Team, leads and manages board subcommittees and task
forces with an individual engagement or marketing mission. - Acts
as a key catalyst for organizational change, advancement, and
innovation across all departments. - Responsible for day-to-day
supervision of Marketing staff, consultants and related
administrative tasks. - Responsible for developing and monitoring
department budgets, vendor payments and overall accountability for
department finances in partnership with UWW Finance. - In
partnership with the Chief Advancement Officer, supports and
contributes to direction for executive leadership in
internal/external communications about the vision and overall
strategies of the organization.Who you are: - Visionary and
strategic thinker - thinking big-picture, long-term and
holistically; capable of connecting the dots and integrating
disparate elements into cohesive execution. - Prior experience
managing a marketing and communications team, function in a
in-house, agency, or centralized setting. - Strategic and
operational planning skills - sets long-term objectives and
strategies for meeting goals; organizes and manages multiple
priorities and allocates resources accordingly; maintains
accountability; uses personnel and resources effectively and
efficiently; anticipates and plans for potential obstacles. -
Ability to facilitate, manage, support, and participate on
cross-functional teams. - Thorough appreciation of and commitment
to diversity, equity, inclusion, and belonging. - Thorough
knowledge of development and implementation of integrated
communication plans and marketing strategies that drive strategic
business decisions. - Build strong internal and external working
relationships with marketing community, high level volunteers, and
community non-profit leaders. - Positive, proactive,
solutions-oriented disposition with exceptional ability to
collaborate and build relationships across all parts of the
organization, including staff, volunteers, vendors, and fellow
non-profit community leaders.Experience: - 10+ years' experience in
marketing, with at least 3 years' experience managing a marketing
department of 5 or more staff members. - Deep understanding of the
unique marketing and communication needs of non-profit
organizations. - Demonstrated ability to build a strong team
through attracting and retaining talent. - High level of
self-awareness, humility, and emotional intelligence; skilled at
giving and receiving constructive feedback to and from direct
reports and peers. - Experience leading organizations through
change management and transforming business and organizational
practices. - Track record of strong decision-making in the face of
complex decisions. - Superior project management skills, including
the ability to lead others to manage work plans, timelines, and
budgets; outstanding attention to detail. - Understanding of key
technologies used for creative production, project management,
communications, and fundraising. - Experience with technology
designed to support non-profit and/or marketing success:
Salesforce, HubSpot and Fundraise Up (or similar platforms) -
Working knowledge of content management technology is a plus.
Proficiency with Microsoft Office applications including Microsoft
Word, PowerPoint, Excel, Outlook, and other critical systems
required.
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Keywords: United Way Bay Are, North Highlands , Vice President, Marketing, Accounting, Auditing , San Francisco, California
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